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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
24.04
It's not all about looking beautiful ... can ugly colours affect sales?
28.58
Silk Cut
21.37
In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
26.10
Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
25.25
Pantone 448 C
29.73
Which Cigarettes Have the Least Amount of Nicotine and Tar? – Saucey Blog
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