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Packaging colour research by tobacco companies: the pack as a product characteristic
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Photo of packs before (left-side) and after (right-side) the warning
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
26.42
The simple trick Australia is using to reduce smoking rates
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Appendices
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Australia just rolled out health warnings on every cigarette : r/mildlyinteresting
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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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