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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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Pantone 448 C, empirically the worst color in existence : r/FUCKYOUINPARTICULAR
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Pantone 448 C, the world's 'ugliest colour'. It is sometimes used for cigarette packaging, after market researchers determined that it was the least attractive colour
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in
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How a "ugly" color reduced cigarette sales by 32% | Saikat Mazumdar posted on the topic
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The World's Ugliest Color
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