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Cigarette packaging: Can sludge-like color deter smokers?
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Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
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In Defense of Pantone 448 C
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The Unattractive Color of Cigarette Packaging: Pantone 448
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For your information, Australia did: "Pantone 448 C." Do you think it's truly ugly, or secretly okay? #ugliestcolor #coloresearch #mwnlifestyle #moroccoworldnews #mwn
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World's Ugliest Color Is Being Used To Discourage Smoking
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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
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